• Create and lead Brand Strategy Group, e-Business services
• Integrate and create advocacy within the organization for the importance of creative brand strategy in e-business
• Partner with clients to conduct business, industry and competitive analysis in order to create online business strategy which encompasses business logic, creative brand and marketing integration and technical application functionality
• Provide strategic account management and sales support throughout client relationships
• Ensure online strategy is applied throughout business application development
• Provide creative direction to the experience and interface design teams
• Conceptualize visual identity and graphical user interface with applied usability and human experience design

Senior Creative Director
digIT Interactive Inc.
Toronto, Ontario  (1998-1999)

Primary responsibilities:

• Lead and develop creative team, ensuring design excellence and fostering team and individual growth
• Translate clients' organizational needs and communication objectives into creative business solutions
• Conceptualize and develop creative media for print and digital marketing campaigns
• Organize and create project timelines, budgets and production teams

Creative Director
Caught in the Web, Inc.
Toronto, Ontario  (1997-1998)

Primary responsibilities:

• Lead and develop creative team, ensuring design excellence and fostering team and individual growth
• Translate clients' organizational needs and communication objectives into innovative web-based solutions
• Execute site building in areas of coding and production

Creative Team Leader
Webco Press
Lapeer, Michigan  (1997-1998)

Primary responsibilities:

• Lead and develop creative and production teams, ensuring design and production excellence and delivering print jobs to in-house press on time and within budget
• Conceptualize and develop creative media for traditional marketing campaigns, magazine and newspaper advertising
• All aspects of print production from pre-press to completion of web printing, cutting and folding
• Organize and create project timelines, budgets and production teams
• Create and maintain asset management program
• Oversee administrative reporting and creative billing

Designer
Creative Services, Inc.
Lapeer, Michigan  (1992)

Primary responsibilities:

• Develop campaigns, corporate identity and annual reports
• All aspects of print production

Designer/Director
Intuitive Design
Lapeer, Michigan; Chicago, Illinois  (1989-1997)

Primary responsibilities:

• Conceptualize and develop creative media for traditional marketing campaigns and corporate identity
• All aspects of print design and production from digital layout and pre-press to film